About

Founded by Allen Bach in 2015, A-B Insights is helping businesses succeed in today's marketplace.

When it comes to serving our client partners, no job is too large or too small. We cut through complexity to discover what matters most to your customers. Prior to starting his own company, Allen held Marketing and Insights leadership roles with The J.M. Smucker Company, Wendy’s International and Scotts Miracle-Gro.

  • More than a “consultant” Allen is a go-to business partner
  • Single point of contact for your project
  • Collaborates and communicates effectively
  • Strategic thinker, proactive doer
  • Good with people at all levels within a company
  • Extensive network of industry partners
  • Valuable client side experience with leading companies and iconic brands
  • Trusted professional with reasonable rates 

Navigational Aid

Strategy, execution and results are fundamental in every successful enterprise. These sages offer timeless advice with which we agree.

The essence of strategy is choosing what not to do…Strategy 101 is about choices: you can’t be all things to all people.  Michael Porter

However beautiful the strategy, you should occasionally look at the results.  Winston Churchill

Strategy is a commodity, execution is an art.  Peter Drucker

The most difficult thing is the decision to act, the rest is mere tenacity.  Amelia Earhart

If Plan A isn’t working, I have Plan B, Plan C, and even Plan D.  Serena Williams

Repetition makes reputation and reputation makes customers.  Elizabeth Arden

It’s the little details that are vital. Little things make big things happen. John Wooden

Not everything that can be counted counts…and not everything that counts can be counted.  Albert Einstein

The journey of a thousand miles begins with a single step.  Lao Tzu

If you come to a fork in the road, take it.  Lawrence ‘Yogi’ Berra