The Journey
Imagine setting out on a wilderness journey and stepping onto the nearest path without a GPS device or compass heading. Or not studying a map to see what obstacles might lie ahead. Reaching the destination will certainly present a challenge.
Getting from Point A to Point B along a business path can also be a challenging journey. Our mission at A-B Insights is to help navigate this path and guide your project to success by addressing the needs of your business and customers.
It’s been said that the journey of a thousand miles begins with a single step. Our first step is focused on building relationships so that together we can ask and answer the right questions.
The Approach
Build relationships and collaborate with your team. Identify key questions, issues and opportunities.
Begin with the end in mind. Place heavy emphasis on upfront planning and quality design.
Great execution is strategic. We stay focused yet flexible, and innovative throughout the process.
Drive for meaningful insights that inform business decisions and inspire action.
Thought Starters
- What is your company’s core equity? How does it compare to competitors?
- What drives brand adoption and loyalty?
- Can the brand stretch into adjacent categories or new platforms?
- How compelling is your advertising?
- What innovation is most appealing to customers?
- How can your innovation ideas be optimized?
- What is the best packaging option for a new product?
- How should a product be priced?
- Did a key promotion drive volume?
- Which partner is best suited for a co-promotion opportunity?
- How do customers shop your industry, category, brand?
- What are the key drivers of purchase decisions?
- What are key moments along the customer journey?
- Apart from usage, how do customers engage with your brand?
- Product assortments and displays are complex environments – how can the shopping experience be optimized?
- Online experiences vary widely. What can be done to enhance user experience and drive purchases?
- What are your customers’ realities, priorities, motivations and aspirations?
- What do today’s larger societal and economic trends mean for your business?
