Thanks for continuing along this brief journey about what makes for good advertising. Inspired by the annual release of Super Bowl commercials we address key questions to ask & answer when developing effective ads. Here’s a quick recap of Part 1: What exactly is the message? Be concise and understandable. A test: could a child …
Last week’s post addressed the run up to Super Bowl LV and the commercials that accompany the big game. Well, the game is over and Tom Brady won…again. Seven rings? Bruh, it’s getting old. Really old. What remains fresh, however, is the topic of advertising and in this post we’ll dive deep into what makes …
As excitement builds for Super Bowl LV so too does anticipation about the advertisements that will air during the broadcast. Super Bowl ads are always an expensive ($5.5M for 30 seconds) balancing act in brand messaging and 2021 is no different. That is, except for this year-long pandemic thing. Fast Company offers good perspective about …
I’ve been fishing for about as long as I can remember and it’s provided a lifetime of joy and memories for me and my family…not to mention a few stitches and tetanus shots from errant hooks! Many more folks have gone fishin’ this year as one silver lining on the cloud of 2020 has been …
Set The Hook! Recreational Angling Surges in 2020 Read More »
“Where do you see yourself 5 years from now?” While I’ve always understood the intent of this question I’ve never taken to how it’s typically asked and answered during job interviews or performance reviews. Seems a rather formulaic line of questioning, IMO. And unless retirement was looming, who could have imagined an accurate response back …
Sharing your time and experiences helps folks set a foundation and launch their own career success. I’m grateful to have been on both sides of the intern-mentor relationship! Here’s a quick overview of the article linked below: Allow time and space for interns to observe. Observing = learning. Provide feedback. Do it often. Be specific. …
How To Provide Valuable Career Experience to Your Interns Read More »
The world needs more folks like Chuck Feeney. https://www.forbes.com/sites/stevenbertoni/2020/09/15/exclusive-the-billionaire-who-wanted-to-die-brokeis-now-officially-broke/#555451ae3a2a
Everyone’s yearning for a return to normal at home and work, yet its likelihood and timing remain inconclusive. Perhaps it’s not even possible? Understanding customers is fundamental to every enterprise and never more important than during times of change and upheaval. Customer attitudes and behaviors are continually evolving – sales, marketing and insights folks need …
Nice to see positive news for some leading Ohio companies this week. Here’s hoping that smaller and equally important businesses continue to endure this recovery period. https://www.wsj.com/articles/procter-gamble-posts-biggest-yearly-sales-gain-since-2006-11596106800 https://www.marketwatch.com/story/scotts-miracle-gros-stock-soars-toward-a-record-after-earnings-beat-5-special-dividend-2020-07-29?mod=mw_quote_news
Another quote from Elizabeth Arden: “There’s only one Elizabeth like me and that’s the Queen.” Hey, nobody’s perfect.
I’ve always liked this quote. It’s both timely and timeless. “Repetition makes reputation and reputation makes customers.” Elizabeth Arden